Denser vs SiteGPT
SiteGPT includes more raw messages at the entry tier. It does not advertise source citations, does not publish its retrieval approach, and reports nothing about the questions it failed. Denser cites every answer to its passage and retrieves with a reranker benchmarked above vector search on MTEB.
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Valk WeldingCity of San JoséOnondaga CountyEOS AustraliaPortfolioboxUpsiideValk WeldingDenser links each reply to the exact passage it came from, so a customer or an agent can confirm it in one click. SiteGPT does not advertise source citations on its pricing or feature pages. An answer nobody can check is an answer nobody should act on.
A chatbot can only answer from the passage retrieval hands it, so retrieval quality sets the ceiling on everything downstream. Denser Retriever combines keyword search, vector search, and an XGBoost reranker, and on MTEB retrieval benchmarks that combination beats a vector-search baseline outright, by 13.07% NDCG@10 over top vector baselines on MS MARCO. SiteGPT does not publish its retrieval approach. In support, that gap is the difference between a correct answer and a confident wrong one.
SiteGPT indexes up to 50,000 pages on its Scale plan, and page count is the easy half of the problem. Denser holds up to 50,000 pages or 25 GB per bot and adds the reranking stage that decides whether the right one of them reaches the model.
Denser grades every answer, labels the failures by cause, and clusters them by topic. SiteGPT has no equivalent, so gaps surface as customer complaints instead.
SiteGPT includes more messages per dollar at the entry tier, 4,000 against 1,500. Two things bound that. Its own pricing notes the cheaper model is around ten times cheaper per message, so the headline volume assumes you stay on it, and removing SiteGPT branding costs $39/mo, the price of the entry plan again.
| Denser | SiteGPT | |
|---|---|---|
| Source citations | Every answer cited to its exact passage | Not advertised |
| Retrieval | Hybrid keyword + vector + XGBoost reranking, MTEB-benchmarked above vector search alone. Open source (MIT) | Not publicly disclosed |
| Answer quality monitoring | Flags unanswered questions by cause and topic | Not advertised |
| Allowance stability | One query per question on the latest Claude, GPT, or Gemini | Volume varies by model chosen |
| Remove vendor badge | Included | $39/mo |
| Extra messages | Move to the next tier | $39/mo per 5,000 |
| Bots included | 2 (Starter) to 8 | 1 (Starter), 2 (Growth), 3 (Scale) |
| Free plan | 20 queries/mo, ongoing | Trial only |
| Deployment | Widget, iframe, React, REST API, TS/Python SDKs, WordPress, Shopify, Slack, WhatsApp | Widget, integrations, API |
| Pages per bot | 100 (Starter) to 50,000 (Enterprise) | 1,000 (Starter) to 50,000 (Scale) |
| Entry paid plan | $39/mo, 1,500 queries | $39/mo, 4,000 messages |
| Mid tier | $119/mo, 7,500 queries | $79/mo, 10,000 messages |
| Best for | Answers you can verify and audit | Lowest cost per message |
Real cost
Both charge $39 to start, so the honest comparison is a production deployment at 4,000 answers a month with the vendor badge removed.
| Denser | SiteGPT | |
|---|---|---|
| Base plan | Standard, $119/mo (7,500 queries) | Starter, $39/mo (4,000 messages) |
| Remove vendor badge | Included | +$39/mo |
| Headroom | 3,500 queries | None — extra messages are $39 per 5,000 |
| If you use the stronger model | No change | Message allowance drops sharply |
| Monthly total | $119 for 7,500 answers | $78 for 4,000 answers |
Rates read from sitegpt.ai/pricing on 19 August 2026, priced with the vendor badge removed.
Switching
SiteGPT trains from your website and documents. Point Denser at the same sitemap and upload the same files.
If you were paying $39/mo to remove SiteGPT branding, that cost disappears — unbranded deployment is included on Denser's paid tiers.
Replace the embed snippet. Appearance, greeting, and position are configurable to match what you had.
Ask your twenty most common questions on both. Denser shows the source passage behind each reply, which is the thing the message count cannot tell you.
Questions
It is the better choice when answers need to be verifiable. Denser cites every reply to its source passage, keeps the allowance fixed at one query per question, and includes unbranded deployment. SiteGPT is genuinely cheaper per message at entry, so if raw volume is the deciding metric it remains a strong option.
Per message, yes at the entry tier: $39/mo buys 4,000 SiteGPT messages against 1,500 Denser queries, and $79 buys 10,000. Two things narrow it — SiteGPT charges $39/mo to remove its branding, and its message volume depends on which model you use, since its cheaper model is around ten times cheaper per message.
SiteGPT does not advertise source citations on its pricing or feature pages. Denser links every answer to the exact passage it came from, which is what lets a support team put a bot in front of policy or pricing content.
Its published add-ons are $39/mo to remove SiteGPT branding and $39/mo for an extra 5,000 messages. Both are the price of the entire Starter plan again, so a branded-free deployment at Starter volume is effectively $78/mo.
SiteGPT includes 1 chatbot on Starter, 2 on Growth, and 3 on Scale. Denser includes 2 on Starter, 4 on Standard, and 8 on Business and Enterprise, so Denser gives you more bots at comparable price points while SiteGPT gives you more messages.
Re-crawl the same sitemap and re-upload the same documents, then swap the embed snippet. If you were paying to remove SiteGPT branding, that line item disappears on Denser's paid tiers.
Point Denser at your website or upload your documents, ask the questions your customers actually ask, and check the source behind every answer. It takes about five minutes.
