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10 Best AI Chatbot Solutions to Automate Your Operations in 2025

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M. Soro
27 min read
AI Chatbot Solutions

Long wait times, overwhelmed teams, and rising operational costs make it harder to provide the instant, personalized service customers now expect.

If your business struggles with handling large volumes of inquiries, manual processes can slow you down and frustrate customers.

Speed and efficiency often decide whether a business grows or stalls. Imagine reaching every customer, turning casual visitors into real leads, and still having time to handle the bigger moves. An AI chatbot gives you a practical way to handle everyday interactions and routine work without stretching your team thin.

Unlike outdated bots that follow strict scripts, modern AI chatbots use advanced machine learning and natural language processing to understand user intent and deliver accurate, human-like responses. They help customers get answers quickly and let your team focus on the work that actually needs a person.

Here’s a straightforward look at ten AI chatbot solutions worth considering if you want to automate parts of your business in 2025.

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Why Are Chatbot Solutions Important for Businesses?#

A chatbot solution is software that automates conversations with users based on predefined rules or artificial intelligence (AI). You can set it up on your site, in a mobile app, or inside messaging tools like WhatsApp and Facebook Messenger. Plenty of companies use conversational AI chatbots help with support, online sales, healthcare, and other everyday services.

One of the main reasons businesses adopt chatbot solutions is cost reduction. Automating repetitive tasks that require human intervention allows you to easily serve more customers without increasing staffing costs.

Chatbots can also operate 24/7 to ensure your customers always have access to support, regardless of time zone or business hours. This means people can get help when they need it, not later when they're gone. And you don’t miss out on someone reaching out after hours.

By using machine learning and natural language processing, chatbots can pick up on patterns in what people say and how they’ve interacted before, then respond in a way that actually fits the moment.

If you're an e-commerce business using an AI-powered chatbot with NLP, you can guide customers through the shopping process, answer detailed product questions, and even make personalized recommendations based on previous interactions.

Types of Chatbots#

Chatbots can be set up in different ways, depending on what a business needs them to do. Once you know what each bot can do, it’s easier to pick the one that makes sense for your business.

Button-Based Chatbots#

Button-based chatbots provide users with a guided experience by offering predefined options or buttons to navigate the conversation. Users just tap the options they see, so they don’t have to type anything. They’re best for quick, simple exchanges like giving basic answers or pointing someone to what they need. Because people only pick from a few options, the whole back-and-forth moves faster.

Rule-Based Chatbots#

Rule-based chatbots follow a set of pre-programmed instructions. They rely on "if-this-then-that" logic and respond based on specific user input.

While these chatbots are easy to set up, their functionality is limited to handling predefined customer queries.

They work well for businesses that deal with routine questions or need to guide people through the same steps over and over.

However, rule-based chatbots can struggle with unexpected questions or more complex conversations.

AI-Powered Chatbots#

Unlike traditional rule-based chatbots, AI-powered chatbots have the ability to learn from previous interactions, becoming more effective and accurate as they engage in more conversations.

AI_Chatbot_assistant_1

They pick up on what people do and say, then use that context to give clearer, more personal replies.

AI-powered chatbots work well for businesses that want to keep customers engaged, make shopping feel more personal, help with support when no one’s around, and handle tougher questions without slowing things down.

Voice Chatbots#

Voice chatbots allow users to communicate via spoken language. You can find them in everyday tools like smart speakers, phones, cars, even virtual assistants like Amazon Alexa or Google Assistant. They’re useful for simple, quick actions like setting reminders, asking for store hours, getting directions, looking up song lyrics, whatever it is you need while driving. Voice chatbots are built to make these small tasks easier and faster.

Hybrid Chatbots#

Hybrid chatbots combine rule-based automation with AI-powered interaction. In this setup, the chatbot handles basic queries, while more complex inquiries are passed on to human agents when necessary.

Thus, you can automate simple tasks without losing the flexibility of human intervention for more complicated issues.

Hybrid chatbots work well in customer service when you need to move fast but still give people some personal attention.

A hybrid chatbot might start a conversation by answering basic product questions and then transfer the chat to a human agent if the customer needs more detailed assistance.

Generative AI Chatbots#

Generative AI chatbots can create responses that have not been pre-programmed, which makes them more dynamic and adaptable than traditional AI-powered chatbots.

They rely on machine learning models like GPT to write replies that sound closer to how people talk, more human.

Generative AI chatbots can carry on conversations in a natural manner while being able to handle a wide mix of topics, which is why they make sense for businesses that want to talk with people in a more natural way. Teams use them to help write things, toss around ideas, or give customers a bit more personal help.

How do AI Chatbots Work?#

A custom AI chatbot combines AI with your existing tech stack to manage everyday conversations and give quick, consistent responses. It connects to all the data you choose to include, such as cloud storage, websites, and tools like HubSpot’s CRM, turning that information into something usable in real time. When someone asks a question, the chatbot runs data analysis in the background. It searches through your connected data sources, pulls up the most relevant search results, and gives a clear answer, no manual digging required. It also checks permissions and source credibility, so the response reflects the right materials for that user. This lets the bot handle routine inquiries so your team can focus on higher-value work.

If you’re on a paid plan, you can fine tune the chatbot’s behavior to match your company’s language and workflows. It doesn’t replace your systems; it fits right into them. That’s what makes it both flexible and practical for real-world use.

10 Best AI Chatbot Solutions You Should Consider#

ChatbotBest forFeaturesPricing
Denser.aiFast setup & advanced automationNo-code, multilingual, RAG, analytics, integrationsFree–$399/mo, Enterprise custom
IntercomReal-time support & team insightsAI Agent, Copilot, Analyst, live chat$39–$139/seat
BotsonicSimple GPT bots & multilingual supportFile uploads, GDPR, Zendesk/Freshdesk$19–$299/mo, custom
ChatbaseDocument-based chatbot trainingFile uploads, text training, easy embedFree–$500/mo
LandbotNon-technical usersNo-code builder, GPT, pre-built logicFree–€400+/mo
ManyChateCommerce & marketingMessenger/Instagram, SMS, tags, A/B testingFree–custom
CrispMultichannel messagingUnified inbox, live chat, MagicMapFree–$295/mo
FreshchatMulti-channel teamsUnified inbox, proactive campaignsFree–$95/agent
ChatBotDrag-and-drop customizationTemplates, no-code builder, integrations$65–custom

With so many options available, choosing a chatbot that aligns with your specific business need in handling high volumes of customer inquiries or improving sales is important.

Below are the best AI chatbot solutions that are great for non-technical users to advanced systems designed for complex tasks:

1. Denser.ai#

Unlike most chatbot platforms that require complex setup or technical expertise, Denser.ai allows you to deploy and manage an advanced chatbot with zero coding experience.

Denser_AI_website_2

Here’s what makes Denser.ai the #1 AI chatbot for businesses:

No-Code Setup for Quick Deployment#

You don’t need a team of developers to set up an AI chatbot for your business. Denser.ai makes deployment effortless with a simple, no-code setup. You can integrate an AI-powered chatbot into your website within minutes.

Rather than dealing with complex configurations, you can copy and paste a short code snippet into your website’s HTML, and the chatbot is ready to interact with customers instantly.

You can start automating customer interactions, lead generation, and sales without waiting for IT support or expensive third-party developers.

Multilingual AI for Global Customer Engagement#

If your business serves customers across different regions, Denser.ai helps you break language barriers effortlessly. Traditional chatbots rely on static translations. But Denser.ai automatically detects the user’s language and provides a natural, human-like response in over 80 languages.

Your chatbot can communicate with customers in their preferred language without requiring manual input or multiple chatbot versions.

If you’re managing an international eCommerce store, a multinational support team, or a content-heavy website, Denser.ai guarantees that your customers feel understood and supported in real time.

Advanced AI for Context-Aware Responses#

Most chatbots frustrate users because they depend on simple keyword matching instead of true conversational intelligence. Denser.ai doesn’t just recognize words; it understands the intent behind them.

When a customer interacts with your chatbot, it remembers the conversation history for smooth, natural interactions. This removes the chatbot behavior where users must repeat themselves every time they ask a new question.

Your customers will experience seamless, human-like conversations, which will boost engagement, reduce frustration, and increase overall satisfaction with your brand.

Retrieval-Augmented Generation (RAG) for Smarter Interactions#

If your business uses large knowledge bases, document repositories, or constantly updating information, you need a chatbot that can retrieve and deliver accurate responses instantly.

Denser.ai is built with Retrieval-Augmented Generation (RAG), a next-level AI technology that ensures your chatbot doesn’t just “guess” an answer—it retrieves the right one.

If a customer asks about your latest pricing, policies, or product features, Denser.ai will pull up-to-date information from your company’s internal documents, FAQ pages, or external sources before generating a response.

Therefore, there are fewer errors, more relevant answers, and an overall better user experience. Your chatbot will respond with precision instead of giving vague or incorrect information.

Real-Time Analytics for Business Insights#

A chatbot shouldn’t just handle conversations. It should help you understand your customers better. Denser.ai provides real-time analytics that gives you deep insights into customer behavior, chatbot performance, and engagement trends.

With customizable dashboards, you can monitor conversation success rates, conversion metrics, and customer satisfaction scores. This advanced AI chatbot gives you the data you need to improve responses, optimize your chatbot’s performance, and refine your automation strategy.

Seamless Integration With Your Business Tools#

Your chatbot should work where your business operates, not the other way around. Denser.ai integrates with the tools you already use. You don’t have to change your workflow to accommodate a chatbot.

AI_Chatbot_Slack_Integration

You can connect Denser.ai with Slack, Zapier, HubSpot, WordPress, Shopify, and other platforms, allowing it to pull and push data across your business systems. Your chatbot can help with lead generation, manage customer support tickets, and even assist in internal workflows.

Denser.ai also supports multiple document formats, including PDFs, TXT, and PowerPoint files, which makes it easy for your chatbot to retrieve and deliver content on demand.

If you need to share user manuals, policy documents, or product catalogs, your chatbot can handle it instantly, which reduces the need for human intervention.

Scalable for Any Business—From Startups to Enterprises#

As your business grows, you need a chatbot that can keep up with increasing demand without breaking down or slowing response times.

Denser.ai is designed to scale. Whether you have hundreds, thousands, or even millions of customer interactions, your chatbot will continue delivering fast and accurate responses without downtime.

Unlike chatbots that struggle to handle high volumes of inquiries, Denser.ai is built with enterprise-grade AI for smooth interactions even during peak traffic.

If your business is growing fast, Denser.ai grows with you, making sure you never lose potential leads, miss customer inquiries, or provide delayed responses.

Denser.ai Pricing Plans#

Denser_AI_pricing_plans

Denser.ai offers pricing plans that suit businesses of all sizes, from start-ups to large-scale enterprises.

You don’t have to commit to an expensive contract upfront—you can start with the Free Plan and upgrade as your needs grow.

  • Starter Plan: Priced at $29/month, ideal for individuals needing essential tools
  • Standard Plan: $119/month, built for small teams looking for expanded functionality
  • Business Plan: $399/month, designed for larger businesses that need advanced features and comprehensive support
  • Enterprise Solutions: Custom pricing is available by contacting the sales team for tailored plans

Sign up for a free trial or schedule a demo to explore Denser.ai today!

2. Intercom#

Intercom’s AI-first platform is designed to improve customer service through three key components.

Intercom_5

Image Source: intercom.com

The AI Agent provides 24/7 instant answers to customers, while the AI Copilot supports agents with real-time suggestions to improve efficiency. Its AI Analyst offers insights and recommendations for support leaders.

Pros#

  • Real-time chat feature for engaging with trial users
  • Provides clear and accurate chat summaries
  • User-friendly interface with excellent customer support
  • Offers "ring alert" feature to notify of new messages

Cons#

  • Pricing may be high for smaller businesses
  • Some navigation menus can be confusing to use

Pricing#

  • Essential: $39 per seat/month – Best for startups needing basic features
  • Advanced: $99 per seat/month – Offers more advanced tools for growing teams
  • Expert: $139 per seat/month – Includes advanced capabilities tailored for larger businesses

3. Botsonic#

Botsonic offers easy-to-use tools for building support bots, GPT bots, and OpenAI assistants. It integrates with Zendesk and Freshdesk for quick live agent handoff.

This chatbot software has multilingual support, advanced analytics, and GDPR compliance and can perform advanced tasks such as processing refunds or handling cancellations.

Botsonic_6

Image Source: botsonic.com

Pros#

  • Easy to set up with file uploads and links
  • Simple interface for customizing responses
  • User-friendly training process, even for non-technical users

Cons#

  • Limited customization options
  • Advanced features may need technical skills
  • The free plan has low message limits and can be tricky to implement

Botsonic Pricing#

  • Starter plan: $19 per month and includes 1 team member with 1,000 messages per month
  • Professional plan: $49 per month, offering 2 team members and 3,000 messages per month
  • Advanced: $299 per month, provides 5 team members and 12,000 messages per month
  • Enterprise plan: Customized based on the number of team members and messages required

4. Chatbase#

Chatbase allows you to build a custom GPT-powered chatbot and embed it on your website to handle tasks like customer support, lead generation, and user engagement.

Chatbase

Image Source: chatbase.com

This chatbot software simplifies the training process by letting you upload files such as Word documents, PDFs, and other text files for offline training.

You can also train the chatbot using plain text by copying and pasting information from sources like emails and text messages.

Pros#

  • Quick and easy to set up
  • Supports training with documents in different formats
  • Lets you review conversations to improve responses

Cons#

  • Needs a lot of data for accurate responses
  • Conversation/token limits can be restrictive
  • No option to import multiple Q&As, and it requires manual input

ChatBase Pricing#

  • Free Plan: $0 and includes 100 message credits per month with 1 agent
  • Hobby Plan: $40 per month with 2,000 message credits and 5 AI Actions/agent
  • Standard Plan: $150 per month with 10,000 message credits and 10 AI Actions/agent
  • Pro Plan: $500 per month with 40,000 message credits and 15 AI Actions/agent

5. Landbot#

Landbot is a no-code platform that lets businesses easily create chatbots for WhatsApp, web, and Messenger.

It helps boost team efficiency and reduce operating costs by 30%. With AI and GPT integration, Landbot makes building chatbots simple and accessible, even for non-technical users.

Landbot_8

Image Source: landbot.io

Pros#

  • Intuitive and easy-to-use interface
  • User-friendly for non-technical people with good integration options
  • Building chatbot logic is simple with pre-made blocks

Cons#

  • The inbox feature lacks organizational tools
  • No mobile app; only accessible through a browser
  • Customer support isn’t 24/7, and response time can be slow due to time zones

Landbot Pricing#

  • Sandbox: Free – Basic access to Landbot features
  • Starter: €40/month – For small businesses using chatbots on websites and Facebook Messenger
  • Professional: €200/month – For businesses using chatbots on websites, Messenger, WhatsApp, and API
  • Business: From €400/month – For enterprises needing chatbot solutions across all platforms with priority support

6. ManyChat#

ManyChat is a conversational AI platform for eCommerce businesses that automates customer interactions on text messages, Facebook Messenger, and Instagram.

It lets businesses send discount codes, booking confirmations, and promotions via email and SMS. ManyChat integrates with Shopify to send personalized messages, such as cart reminders.

Manychat_9

Image Source: manychat.com

The platform allows users to segment customers with tags, set up custom keyword triggers, and automate drip campaigns.

With a simple drag-and-drop interface, you can build chatbot flows, run A/B tests, and track performance using built-in templates for marketing campaigns across social channels.

Pros#

  • Easy-to-use interface for building chatbots
  • Supports complex chats with follow-ups, API calls, and tags
  • Integrates with Facebook Messenger and Instagram

Cons#

  • Takes time to learn and set up properly
  • Some issues with Facebook Messenger API (buttons not working or message delays)
  • Limited features and the pro plan is pricey

ManyChat Pricing#

  • Free: Get basic features for up to 1,000 contacts at no cost
  • Pro: Access advanced features to expand your business, starting at $15/month
  • Elite: Custom pricing designed to meet your specific business needs

7. Crisp#

Crisp is a multi-channel platform that simplifies customer interactions and improves satisfaction.

It supports sales and customer support, allowing teams to manage chats and emails in one place. Teams can see what visitors are typing in real time and respond quickly.

Crisp_10

Image Source: crisp.chat

Crisp centralizes communication from various channels, such as live chat, email, messenger, Twitter, and SMS. Key features include bots, video and audio chat, canned responses, file sharing, and emojis.

Advanced tools like MagicMap show active users, and MagicBrowse lets teams view a visitor’s screen to help close deals or resolve issues faster.

Pros#

  • Centralized messaging across platforms
  • In-app messaging integrates smoothly with apps
  • Beginner-friendly interface

Cons#

  • Missing some advanced features
  • Limited scalability for larger businesses

Crisp Pricing#

  • Basic: Free – Includes essential features for basic communication needs
  • Essentials: $95/month – Ideal for small companies looking for a full-featured platform
  • Plus: $295/month – Best for medium-sized businesses solution looking for omnichannel customer support
  • Mini: $45/month – Recommended for early-stage companies wanting to improve their customer service.

8. LiveChat#

LiveChat is an easy-to-use platform designed to improve customer support and boost sales. It offers a range of tools, including a ticketing system, chatbots, and a self-service knowledge base.

LiveChat

Image Source: livechat.com

The ticketing system helps manage customer messages and improves teamwork. Chatbots handle common questions and are simple to set up without coding.

The self-service knowledge base allows customers to quickly find answers independently, reducing support needs.

Pros#

  • Quick to set up and integrate with other tools
  • Includes built-in chat analytics for tracking performance
  • Supports automated chat greetings to engage customers

Cons#

  • Features are mostly focused on live chat only
  • Costs rise as you add more agents

LiveChat Pricing#

  • Starter: $20/month – Best for small businesses needing essential live chat functions
  • Team: $41/month – Perfect for dedicated support teams, offering advanced customer service tools
  • Business: $59/month – Ideal for larger teams with better features for managing customer service departments
  • Enterprise: Custom pricing – Designed for global companies that offer enterprise-level features and dedicated support

9. Freshchat#

Freshchat offers a unified inbox that lets you manage conversations from multiple digital channels in one place.

It uses AI-powered chatbots focused on customer intent and engagement for more effective interactions. You can also send proactive messages with targeted campaigns and rich media to engage customers.

FreshChat

Image Source: freshchat.com

Freshchat integrates easily with many apps through its app marketplace and custom APIs and is built on AWS for a secure, reliable service.

Pros#

  • Integrates with Freshworks' suite of tools
  • Easy-to-use messaging interface
  • Scalable to fit teams of any size

Cons#

  • Features may be too complex for smaller teams
  • Best performance requires using other Freshworks products

Freshchat Pricing#

  • Free: Includes live chat, email support, and workspace access for up to 10 agents
  • Growth: $23/agent per month – Adds support for WhatsApp, Messenger, and real-time dashboards
  • Pro: $59/agent per month – Offers custom dashboards, advanced routing options, and service level agreements (SLAs)
  • Enterprise: $95/agent per month – Features skills-based assignments and improved security measures for larger teams

10. ChatBot#

ChatBot offers a drag-and-drop interface that makes it easy to customize templates to suit your business needs.

This platform is ready to use out of the box, and its AI algorithms help refine responses over time for better customer interactions.

Chatbot_AI_website_13

Image Source: chatbot.com

You can design engaging conversations using text, images, buttons, and quick replies to showcase your brand and services.

ChatBot integrates with platforms like Facebook Messenger, Slack, and WordPress and connects to other tools using APIs, webhooks, and Zapier.

Pros#

  • Simple to embed on websites
  • Easy-to-use flow-based conversation design
  • Intuitive no-code chatbot builder
  • Strong API integration with options beyond CRM tools

Cons#

  • Pricing may be too expensive for smaller budgets
  • Limited options for customizing bot display for users

ChatBot Pricing#

  • Starter: $65/month – Best for small businesses and comes with basic AI automation
  • Team: $169/month – Suited for growing companies and includes advanced AI features
  • Business: $499/month – Designed for larger teams with complete AI automation
  • Enterprise: Custom annual pricing – Tailored for large-scale businesses with a fixed-price contract

Must-Have Features in Chatbot Solutions#

To serve your business better, a chatbot should include certain key features that allow it to interact with customers naturally.

We’ll explore the must-have factors that make chatbots stand out and deliver results for your business.

Natural Language Processing and AI Capabilities#

NLP allows chatbots to understand and interpret human language.

This feature enables the chatbot to process varied sentence structures, interpret different user input forms, and respond in a natural, conversational manner.

Without NLP, chatbots would be restricted to scripted interactions, limiting their effectiveness in dynamic situations. It allows for more flexible and intuitive communication between the chatbot and users.

Omnichannel Support#

The chatbot provides a unified experience when users interact via a website, mobile app, or messaging platform.

This feature allows you to meet customers wherever they are and provide consistent service across all channels.

As a result, customers can switch between platforms without losing the context of their conversations.

Integration with Business Systems#

Chatbots should integrate with your existing business systems, such as CRM (customer relationship management) platforms and payment systems.

Integration allows the chatbot to access necessary data, automate processes, and interact with other tools within the business ecosystem.

By leveraging chatbot development services, businesses can create intelligent, scalable, and highly customized chatbot solutions tailored to their specific needs. These services ensure seamless integration with existing systems and provide ongoing support to optimize performance and user experience.

Personalization#

Personalization allows chatbots to tailor their responses based on user-specific data.

This feature allows them to provide responses that align with individual user preferences, making interactions more relevant and engaging.

Security and Privacy Features#

Security and privacy are essential for protecting customer data in chatbot interactions.

Features such as encryption and compliance with data privacy regulations ensure that sensitive information is handled securely.

Chatbots must also implement proper data handling practices to protect user privacy, such as obtaining consent before collecting personal information.

Why Denser.ai Should Be Your Top Choice for an AI Chatbot Solution#

Among all chatbot platforms, Denser.ai stands out as the most reliable and versatile choice for businesses of any size.

Here’s why this conversational AI chatbot should be your go-to solution:

  1. Effortless setup: Get your chatbot live in minutes with an intuitive setup process—no technical expertise required.
  2. Drives conversions, not just conversations: Unlike others, Denser.ai is designed to actively turn customer inquiries into sales, providing real-time engagement that boosts customer experience.
  3. 24/7 instant precision: Denser.ai delivers accurate, real-time responses 24/7 to ensure your customers always get the right answers when needed.
  4. AI that learns and adapts: What sets Denser.ai apart is its continuous learning, improving with every interaction to offer increasingly personalized and smarter responses far beyond basic AI.
  5. Effortless scalability at every level: Whether you're handling a handful or thousands of inquiries, Denser.ai scales effortlessly, offering exceptional customer service without the need for added resources.

Your Business Deserves Smarter AI – Scale with Denser.ai!#

Your customers expect instant, accurate responses, and relying only on human support teams can lead to slow response times, high costs, and missed opportunities.

With Denser.ai, you get an intelligent chatbot that does more than just answer questions.

It understands customer intent, retrieves real-time data, and integrates with your existing business tools. You can automate conversations, qualify leads, and improve engagement without losing the human touch.

Denser.ai helps improve customer satisfaction by delivering fast, context-aware responses that feel natural and engaging. Unlike traditional chatbots, it learns from interactions, supports over 80 languages, and connects with platforms like Slack, Zapier, and Shopify.

If you need to automate customer support, increase sales, or improve the customer journey, Denser.ai is built to help you scale your business without compromising quality.

Denser_AI_Benefits_14

Don’t miss out on the future of AI-driven customer engagement. Sign up for a free trial or schedule a demo, and turn every conversation into a business opportunity!

FAQs About AI Chatbot Solutions#

Which is the best AI chatbot?#

The best AI chatbot depends on your business needs. Denser.ai is the top choice for businesses looking to automate customer service, sales, and lead generation.

It uses advanced AI models to simulate human conversation, integrates with business tools, and improves customer satisfaction by providing accurate, real-time responses.

What problems do AI chatbots solve?#

AI chatbots help reduce response times, automate repetitive tasks, and improve customer satisfaction. Traditional support teams often struggle with scaling customer service operations, leading to delayed responses and frustrated customers.

AI-powered customer service chatbots solve this by providing instant replies, guiding customers through the customer journey, and reducing the workload for human agents.

What AI is better than ChatGPT?#

While ChatGPT is a powerful AI model, it is primarily designed as a general-purpose chatbot rather than a business-specific AI chatbot solution.

If you need a chatbot that integrates with your business tools, automates workflows, and provides deep analytics, Denser.ai is a better choice for business automation.

Is chatbot an AI solution?#

Chatbots are AI solutions designed to simulate human conversation and automate business interactions. However, not all chatbots are powered by AI.

Some basic chatbots operate using rule-based scripts, which means they follow predefined workflows and cannot adapt to new conversations.

AI-powered customer support chatbots, like Denser.ai, use machine learning, NLP, and AI models. It can understand customer inquiries, provide relevant responses, and improve over time.

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