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5 Types of Chatbots for Better Customer Service and Engagement

Published in Oct 07, 2024

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13 min read

Types of Chatbots

Not all chatbots are the same. Some are designed to handle simple tasks, while others can have dynamic, intelligent conversations and solve complex problems.

Knowing the different types of chatbots can help you choose the right one for your business.

But why does it matter which type of chatbot you use?

Rule-based chatbots are perfect for answering simple questions or walking customers through standard processes.

But if you want to offer personalized product recommendations or simulate human conversation—AI-powered chatbots can bring greater value.

These bots can learn from interactions and provide more accurate and helpful answers, which makes them great for businesses that need deeper customer engagement.

In this article, we'll break down the different types of chatbots, from simple rule-based bots to advanced AI-driven models, and explain how each can benefit your business.

Common Types of Chatbots

When we think about chatbots, the term itself can feel like a catch-all for any kind of automated messaging system. But chatbots come in various forms, each tailored for specific tasks. Let's explore the most common types and what makes each unique.

1. Rule-Based Chatbots

Rule-based chatbots, also called button-based/menu-based chatbots, follow a pre-determined path. While they don't rely on complex algorithms, they can handle structured tasks and answer frequently asked questions.

A rule-based chatbot functions by following a set of predefined rules or workflows. Essentially, they operate on an "if-this-then-that" principle. If a user asks questions or selects an option, the bot responds based on preprogrammed scripts.

Rule-based chatbots are popular for businesses looking for simple automation solutions. They are easy to set up and maintain, and there's no need for huge amounts of data or complex AI models to get started. A structured flowchart or decision tree can define the entire chatbot interaction.

Since these chatbots operate on predefined scripts, they can only respond to queries they've been programmed to understand. If a user asks something outside of the chatbot's defined scope, it won't be able to provide a meaningful answer.

Also, rule-based chatbots don't learn from their interactions. If customer needs change, the chatbot must be manually updated to reflect those new demands.

This lack of adaptability can limit the chatbot's effectiveness over time as customer inquiries evolve.

2. AI-Powered Chatbots

AI-powered chatbots can engage in more dynamic and flexible conversations.

They use advanced technologies like Artificial Intelligence (AI), Natural Language Understanding (NLU), and Natural Language Processing (NLP) to understand user inputs in a more nuanced way.

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Unlike simple, rule-based chatbots that follow a scripted path, conversational AI can adapt to user inputs, learn from past interactions, and offer more personalized responses.

These chatbots are powered by machine learning, which means they improve over time as they gather data from previous conversations.

The more interactions they have, the better they understand customer needs and deliver accurate replies.

AI-powered chatbots are well-suited for industries or businesses that handle complex or varied customer interactions. They can pull data from user profiles or past interactions to deliver customized feedback.

AI chatbots are also great at responding to open-ended questions or handling conversations that are not limited to a fixed set of choices. As they interact with users, they gather insights and refine their responses.

3. Hybrid Chatbots

Hybrid chatbots combine the best of both worlds: rule-based automation and AI-powered intelligence.

They rely on predefined scripts and rules for simple and repetitive tasks, similar to rule-based chatbots. This helps to guide users through common processes like checking an order status or booking an appointment.

However, when the conversation becomes more complex or veers off the scripted path, the AI-powered side of the chatbot takes over.

This allows the bot to understand more nuanced queries, interpret user intent, and provide appropriate responses.

Hybrid chatbots are an excellent solution for businesses needing structure and flexibility in customer interactions. They're particularly useful when user queries range from simple to more advanced.

4. Voice Bots (Voice-Based Chatbots)

Voice bots, also known as voice-based chatbots, have quickly gained traction in recent years, especially with the rise of virtual assistants like Amazon Alexa, Google Assistant, and Apple's Siri.

Unlike text-based chatbots, which require users to type questions or requests, voice bots allow users to engage through spoken commands.

These bots are equipped with speech recognition technology, enabling them to interpret spoken language and respond accordingly.

Many companies now use voice bots to handle routine customer service tasks, such as checking account balances, booking appointments, or answering frequently asked questions.

Voice bots can sometimes struggle to interpret speech accurately, especially in cases of strong accents, unclear pronunciation, or background noise. This can lead to incorrect responses or frustration for users.

5. Keyword Recognition-Based Chatbots

Keyword recognition-based chatbots are popular and rely on identifying specific words or phrases in a user's input to generate a response.

These chatbots use a predefined set of keywords to understand what the user is asking and then match that input to the best possible answer.

These chatbots are especially useful for businesses that handle many customer inquiries without relying on scripted responses.

Identifying the keywords in real-time offers better conversations than rule-based chatbots that stick strictly to predefined dialogue paths.

Although these chatbots are more adaptive than rule-based ones, they can sometimes struggle when the input is too vague and not programmed into the bot's understanding.

How to Build An AI Chatbot with Denser.ai

Building an AI chatbot with Denser.ai is a great way to automate tasks, boost customer engagement, and provide instant, intelligent responses across different channels.

Here's how you can build a functional and intelligent chatbot that's tailored to your business needs:

Step 1: Set Up Your Denser.ai Account

The first step to getting started is creating an account on Denser.ai. It's simple and quick, and you'll have access to all the platform's tools once you're signed up.

Step 2: Define the Purpose of Your Chatbot

Before jumping into the building process, it's essential to define the purpose of your chatbot. Knowing what tasks you want it to handle will guide how you set up the conversation flow and features.

Step 3: Design the Conversation Flow

The conversation flow defines how the chatbot interacts with users.

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Make sure the chatbot provides clear, direct responses to user input. If the chatbot doesn't know the answer, it should direct the user to a human agent or provide helpful next steps.

Step 4: Integrate with Business Systems

For your chatbot to be effective, it must connect with your business systems, such as your CRM, e-commerce platform, or helpdesk software.

Denser.ai supports many integrations, allowing your chatbot to pull real-time information from these systems.

Step 5: Test and Launch Your Chatbot

Once you've built and integrated your chatbot with the necessary systems, it's time to test it. Testing helps identify any issues in the conversation flow, AI responses, or system integrations before the chatbot is live.

Specific Use Cases of Chatbots

Below are some of the most common specialized chatbots and their key use cases:

Customer Support

Customer support chatbots are built to automate responses to common customer queries. The chatbot is typically the first point of contact when a customer reaches out via a website, app, or messaging platform.

Customer support chatbots can immediately offer help by answering questions, guiding users through processes, or escalating the issue to a human agent when necessary.

E-commerce

E-commerce chatbots are designed to assist online shoppers. They help users find products, suggest items, answer questions about shipping or returns, and even process orders directly within the chat interface.

Cart abandonment is a major challenge in e-commerce, where online shopping carts are abandoned before the purchase is completed. Chatbots simplify the checkout process and guide customers through their purchase journey.

E-commerce sites often have hundreds or thousands of products; customers may not always know what they want.

Product search assistance chatbots guide them through the search process based on their preferences or specific needs.

Marketing and Sales

Chatbots can actively engage website visitors, gather important information, and qualify leads based on preset criteria, all without requiring a sales representative to be involved.

They can guide users through each sales funnel stage, from awareness to decision-making. Asking the right questions and helping relevant information customers make informed decisions.

When a potential customer visits your website, the chatbot can initiate a conversation with questions.

As the conversation continues, the chatbot collects valuable details such as the visitor's company size, budget, and timeframe. Once qualified, the lead can be passed on to the sales team or sent an offer based on their responses.

HR and Employee Onboarding

The recruitment process can be time-consuming, with HR teams often having to sift through countless applications, screen candidates, and answer the same questions repeatedly. Recruitment chatbots simplify this by automating many of the repetitive tasks.

Onboarding can be an overwhelming process for new hires and HR teams, as it often involves a lot of paperwork, training, and communication.

Chatbots can guide new employees through each step, answering their questions and helping them complete tasks like filling out forms.

Educational

With the growth of online learning, chatbots are playing an increasingly important role in supporting students who may not have direct access to teachers in real time.

They can help students navigate their online courses, offer technical support, or keep them engaged.

Financial Analysis

Generating financial reports can be a time-consuming task for finance teams. Automated financial reporting chatbots simplify this process by creating financial statements and other reports at the click of a button.

These chatbots pull data from accounting systems and generate reports that are easy to understand, which saves finance teams hours of manual work.

How to Choose the Right Type of Chatbot for Your Business

Let's walk through how to decide which chatbot fits your business best, from simple rule-based bots to advanced AI-powered assistants.

Consider Your Industry and Use Case

Start by clearly defining what you want to achieve with a chatbot. What are your main objectives?

Are you trying to improve customer support, generate leads, or increase sales conversions? Or are you looking to automate internal processes, like answering HR queries or scheduling meetings?

When you pinpoint your specific needs, choosing a chatbot that aligns with those goals becomes easier.

Questions to Consider:

  • Customer service: Do you want a chatbot that can handle frequently asked questions like "What's your return policy?" or "How can I reset my password?"
  • Lead generation: Do you need a bot that actively engages website visitors, qualifies leads, and schedules meetings with your sales team?
  • Internal operations: Are you looking for an internal chatbot that helps employees with tasks like booking meetings, accessing HR information, or tracking expenses?

Define the Tasks You Want to Automate

Automating customer support can save your team countless hours if your business receives high customer queries.

Chatbots can take over these repetitive tasks and allow human agents to focus on more complex or high-priority requests.

Also, lead generation is essential for growing your business, but manually following up with every prospect can be overwhelming. Chatbots can automate capturing leads, qualifying prospects, and even scheduling sales calls.

Evaluate Cost Considerations

While chatbots can deliver many benefits, weighing the upfront and ongoing costs against the potential return on investment (ROI) is essential.

Not all chatbots come with the same price tag, and their features and complexity can vary depending on your business needs.

There are two ways to pay for a chatbot: custom development or using a subscription-based platform. The choice depends on how much customization your business requires and the complexity of the bot's tasks.

Custom-built chatbots offer more control over features, integrations, and branding. However, they tend to come with higher upfront costs because you're essentially building the bot from scratch.

If you don't need extensive customization, subscription-based chatbot platforms are a more cost-effective option.

These chatbot platforms offer pre-built templates and easy-to-use interfaces, allowing you to quickly create and deploy chatbots.

They typically charge a monthly or annual fee, which can vary based on features, user volume, and support levels.

The features and integrations you need will significantly impact the cost of your chatbot. Basic bots that handle simple queries tend to be more affordable.

Meanwhile, more advanced chatbots with AI-driven responses, sentiment analysis, or multi-language support come with higher costs.

Look at Scalability and Integration Options

As you gain more customers or expand your product and service offerings, your chatbot should be able to handle the increased workload.

Customers engage with businesses across multiple channels—websites, social media, mobile apps, and messaging platforms.

Your chatbot should be able to operate on all the channels your customers use for improved user experience.

Experience the Benefits of a Personalized AI Chatbot

Ready to boost your business with the right chatbot technology?

With Denser.ai, you can build a chatbot that fits your business needs. From handling routine tasks to offering more advanced AI-powered interactions, this platform provides flexibility and ease of use.

Not sure which type is right for you? This chatbot solution makes it easy to combine efficiency and intelligence so your chatbot can do more for your customers and your business.

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Start building your customized chatbot today and see how it can impact customer service support!

Sign up for a free trial, and schedule a demo today!

FAQs About Chatbot Types

Can AI chatbots mimic human conversation?

While AI-powered chatbots have come a long way in simulating human conversation, they are not a complete replacement for human interactions.

However, they are getting better at understanding natural language, offering personalized responses, and even detecting the mood or sentiment behind a query. This makes them ideal for handling repetitive tasks and providing support that feels more engaging and natural.

How secure are chatbots in handling sensitive information?

Security is a top priority for chatbots, especially when they handle sensitive information such as personal data, payment details, or confidential business info. Most chatbot platforms follow strict security protocols, including data encryption, two-factor authentication, and compliance with regulations.

Can chatbots be used for internal business processes?

Yes, chatbots are increasingly used to streamline internal processes within businesses. From automating employee onboarding to handling IT helpdesk requests, chatbots can save valuable time by answering routine employee questions, managing schedules, and processing forms or requests.

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