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Chatbot vs. Conversational AI: Is There A Difference

Published in Jun 11, 2024

8 min read

Chatbot vs. Conversational AI

Nowadays, businesses face the ongoing challenge of providing exceptional customer service.

Meeting customer expectations can be challenging, especially during peak times or outside regular business hours. This often leads to frustrated customers, overburdened customer service teams, and missed opportunities.

But what if there was a way to ensure your customers always received prompt, personalized assistance without overloading your staff?

Chatbots and conversational AI are powerful technologies that can help resolve customer requests efficiently. They can simultaneously handle a high volume of inquiries, providing instant, accurate responses around the clock.

The choice between a chatbot and conversational AI depends on your business needs. So, which is the right fit for your business?

In this article, we'll explore the key differences between chatbots and conversational AI and how to decide which meets your business needs.

Basic Functions of Chatbots

A chatbot is a software application designed to interact with users through text or voice, simulating human conversation. Chatbots can be simple programs that respond with predefined answers or more advanced systems using artificial intelligence for more flexible interactions.

Chatbots serve various purposes, including:

  • Answer frequently asked questions, guide users on websites, and manage reservations.
  • Assist in product selections, provide product information, and help with checkouts.
  • Offer weather updates, schedule reminders, and send notifications.

Types of Chatbots

Chatbots come in various forms, each designed to serve specific purposes. The two main types of chatbots are rule-based chatbots and AI-driven chatbots. Understanding their differences can help you choose the right one for your business needs.

Rule-based Chatbots

Rule-based chatbots operate on a set of predefined rules. They follow a script and respond to specific commands or keywords.

These chatbots provide consistent responses based on programmed rules. They can only handle queries within their predefined scope. Complex or unexpected questions may result in incorrect or no responses.

Rule-based chatbots are ideal for FAQs, simple customer service tasks, and straightforward interactions.

AI-driven Chatbots

AI-driven chatbots use artificial intelligence and machine learning to understand and respond to user interactions with greater flexibility. These chatbots learn from interactions and improve their responses over time.

They are suitable for customer support, personalized recommendations, and engaging in multi-turn conversations.

Advanced Capabilities of Conversational AI

Conversational AI enables computers to understand, process, and naturally respond to human language. This technology goes beyond the capabilities of traditional chatbots by using advanced methods like natural language processing (NLP), natural language understanding (NLU), and machine learning (ML).

Conversational AI can:

  • Understand human language for more natural interactions.
  • Continuously improve through ML and adapt to user preferences and behaviors.
  • Handle multi-turn conversations that require understanding context and maintaining the flow of dialogue.

Siri, Alexa, and Google Assistant are prime examples of conversational AI. They can answer questions, perform tasks, and engage in complex conversations.

Core Differences Between Chatbots and Conversational AI

While both serve to improve customer interaction, their capabilities and applications vary significantly.

Technical Differences

Traditional chatbots are rule-based, responding to specific commands with pre-programmed responses. In contrast, conversational AI uses ML and NLP to comprehend and respond to more complex queries.

Chatbots handle simple, structured interactions, whereas conversational AI can manage multi-turn conversations, understanding context and subtleties in human language.

Functional Differences

Chatbots are suitable for quick tasks such as answering FAQs and processing simple transactions. Conversational AI, on the other hand, can handle more complex tasks such as detailed customer support, personalized recommendations, and performing multiple functions within a single interaction.

Chatbots also typically follow fixed rules and do not learn from interactions. Conversational AI systems continuously learn and improve from user interactions, making them more adaptable and efficient.

How to Choose Between a Chatbot and Conversational AI

Choosing between chatbots and conversational AI depends on your business needs, budget, and customer service goals. Both technologies offer unique benefits, but understanding their differences can help you make an informed decision.

Complexity of Customer Interactions

Chatbots are best for simple, repetitive tasks like answering FAQs, providing order status updates, and handling basic account inquiries. If your customer interactions are straightforward, they can efficiently manage them.

Conversational interfaces are ideal for complex interactions that require understanding context, maintaining conversation flow, and providing personalized responses. If your customers often have detailed or nuanced questions, they are the better choice.

Budget and Resources

Generally less expensive to implement and maintain. Suitable for businesses with limited budgets and simpler customer service needs. If cost is a major factor, chatbots offer a cost-effective solution.

Conversational AI requires a higher initial investment and ongoing maintenance. It is recommended for businesses with the resources to invest in advanced technology and the need for sophisticated customer interactions. Conversational AI provides greater value if you can allocate more funds for a more advanced system.


Chatbots can scale effectively if your business experiences high customer volume but low complexity in queries. Conversational AI manages high volume and complex interactions, suitable for growing businesses with changing customer service demands.

Integration with Existing Systems

Chatbots are a good fit if you need a solution that can be quickly implemented and easily integrated. Conversational AI is worth the investment if you seek a system that integrates deeply with your current tools and provides a seamless customer experience.

Should You Switch to Conversational AI Chatbots?

Unlike the older models, conversational AI chatbots use advanced technology like NLP and ML to create more human-like conversations. They understand context, handle complex questions, and provide personalized responses. This is exactly what offers. uses semantic AI to understand the meaning behind queries, not just the keywords. It gets the intent behind a customer's question and delivers genuinely human and engaging responses.

You can transform customer interactions with conversational AI solutions, making them more effective and stronger.

Setting Up Your Conversational AI Chatbot

Adding a conversational AI tool like to your website can improve user interactions. Here's how to get started simply:

Build a Chatbot with

Sign up with You'll get a free Denserbot and several free queries each month, which is perfect for testing the tool at no cost. You can also schedule a demo to see more of what this tool can offer.


Create your chatbot using your specific data and knowledge to ensure it fits your needs.

Integrate Quickly

Integrating your chatbot is straightforward. Add a small piece of code to your website, and it'll be running in less than five minutes.

Train Your Chatbot

Use your customer service logs, FAQs, and product info to train your AI chatbot. The more information it has, the better it will work. Keep updating it with new information to keep it current.

Bring AI Innovation to Your Customer Service with

Transform your customer service with's advanced conversational AI. Provide personalized, efficient, and engaging interactions that feel truly human. Let handle the complex queries while you focus on growing your business.


Ready to elevate your customer service experience? Contact us today for a free trial or schedule a demo.

FAQs About Chatbot vs. Conversational AI

Can these technologies handle voice interactions?

Both chatbots and conversational AI can be designed to handle voice interactions, though the capability depends on the specific system. Conversational AI technology is typically more adept at processing natural speech due to its advanced NLP capabilities.

It can understand variations in speech, accents, and colloquial phrases better than most rule-based chatbots.

What are the typical response times for chatbots and conversational AI?

Chatbots usually offer instant responses, retrieving answers from a fixed dataset or set of rules. Conversational AI chatbots may also provide responses quickly but can sometimes take slightly longer. This depends on whether the query requires more complex processing or integration with other systems to pull in relevant data.

Can conversational AI replace human customer service agents?

While conversational AI applications can reduce the need for human agents to handle routine and some complex queries, they are not typically designed to completely replace humans. Instead, they allow agents to focus on complex issues that require human skills.

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