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How To Use Conversational AI For Customer Service

Published in Mar 23, 2024

10 min read

Conversational AI
Customer Service

Customer service has become more than traditional phone calls and email exchanges. One of the main game-changers here is conversational artificial intelligence. This innovative technology offers businesses a seamless, efficient, and personalized way to interact with customers.

Recent studies reveal that over 50% of consumers prefer messaging an AI for quick communication with a business, which proves the growing importance of this tool in customer service strategies.

In this article, we'll explore how conversational AI works for customer service operations, why it's beneficial, and how to implement it.

How Does Conversational AI Work?


Conversational AI uses natural language processing to mimic human conversations in customer service tools like chatbots or voice systems. It quickly answers customer questions, processes simple requests seamlessly, and reduces the need for real people to deal with basic requests.

Natural Language Processing (NLP) analyzes the text and determines what the person wants. The system interprets the message, deploying Natural Language Understanding (NLU) to comprehend the query. Machine Learning (ML) helps the system improve its responses by learning from user inputs and past interactions.

When properly designed and integrated, a conversational AI solution frees customer service agents to focus their expertise on solving more complex or sensitive customer intent. Recent improvements in deep learning have made AI conversations more complex, natural, and relevant.

Giving Chatbots a Human Touch with Natural Language Processing

Of the three, Natural Language Processing (NLP) is changing the game for chatbots. It turns them from simple answer machines into something much closer to a human buddy who gets you.

This tech helps chatbots understand us - whether we're using everyday slang, asking something tricky, or just needing a quick answer. It's making a big difference for companies that want to offer not just answers but real conversations that click with people.

The more these chatbots chat, the better they get. They learn how to give you just the right response, making each support experience spot-on. And they're not about one-size-fits-all answers. They get to know you, customizing their help to make things feel more like a chat with a friend.

9 Reasons to Use Conversational AI for Customer Service

  1. Always Available Support

Conversational AI offers help 24/7, so customers can get answers anytime. This ensures no one has to wait for business hours for support, so it’s perfect for serving customers across different time zones.

  1. Quick Answers to Common Questions

It handles frequently asked questions instantly, improving response times. Aside from freeing up human agents to focus more on complex inquiries, customers appreciate getting fast and accurate answers.

  1. Personal Recommendations

AI analyzes past customer engagement and suggests products or services matching customer preferences. A personalized response in customer support can increase customer satisfaction while also boosting your business' sales conversion.

  1. Order Updates

Customers can ask the AI for real-time updates on their orders. It reduces the need to contact support for basic information and keeps them informed about their orders.

  1. Collecting Feedback

The AI can automatically request feedback so customers don’t have to wait for a human agent to attend. You can then use the feedback to improve your products and services.

  1. Help with Problems

For technical issues, conversational AI can guide customers through basic troubleshooting. This can solve some problems without needing human intervention. However, if the issue can't be resolved, the AI can escalate it to the right team.

  1. Managing Appointments

It lets customers book, cancel, or reschedule appointments on their own. This convenience improves customer experience and reduces your staff members' manual appointment workload.

  1. Talking in Multiple Languages

Conversational AI can communicate in several languages, making your services accessible to more people. This helps businesses expand their reach globally, and customers feel more comfortable using their preferred language.

  1. Handling Payments and Billing Questions

Some conversational AI systems can securely process payments and answer billing questions. Customers prefer faster and smoother transactions, and using AI makes your customer service processes more convenient.

Use Cases of Conversational AI for Customer Service

** Late-Night Shopping Help **: Imagine a customer trying to make a purchase on your website well after business hours. A chatbot immediately jumps in, walking them through the buying process smoothly and ensuring the sale goes through without a hitch.

** Personalized Shopping Experience **: When a loyal customer is browsing your site for a gift, the chatbot recognizes them, sifts through their purchase history, and suggests the perfect item, making their shopping experience feel personal and thoughtful.

** Quick Feedback Loop **: Right after using your service, a customer gets a friendly nudge from a chatbot asking for feedback. This quick interaction lets you swiftly address any concerns and improve your service in real time.

** Global Customer Engagement **: A customer who doesn't speak English has questions. Your chatbot effortlessly switches to their language, offering clear answers and support, making your website welcoming for everyone, everywhere.

** Easy Appointment Changes **: Need to reschedule an appointment? Instead of the hassle of a phone call, a customer chats with your bot, which quickly finds a new slot and updates the booking, all in a matter of seconds.

** Tracking Deliveries Made Simple **: When a customer is curious about an order, they type their question into your chatbot, which instantly provides the latest delivery status and expected arrival.

** Welcoming New Users **: A chatbot greets new users with a warm welcome, guiding them through the setup and highlighting key features so the start of their journey with your service is as smooth as silk.

** Troubleshooting Technical Issues **: Faced with a glitch, a customer turns to your chatbot, which troubleshoots the problem through interactive questions and provides a simple fix, saving them from frustration and a potential support call.

** Seamless Subscription Management **: As a subscription end date approaches, a chatbot reaches out with a gentle reminder, explains the perks of staying on board, and handles the renewal or upgrade right in the chat, keeping customers connected to your service.

** Crisis Communication **: During a service disruption, your chatbot can offer instant updates, reassure customers with estimated fix times, and field common queries, helping to keep customer panic at bay.

How Conversational AI Improves Customer Service Teams

Speeds Up the Team's Work

With conversational AI handling the routine tasks, the customer service team can focus on other aspects of work. They don't have to deal with repetitive customer queries and can spend more time on challenging tasks.

Solves More Customer Issues on the Spot

Conversational AI sorts out many customer questions right away without needing a person to step in. This quick fix means less waiting for customers and lighter workloads for the team. It's a win-win, making support faster and more efficient.

Makes Customers Happier

Immediate answers and 24/7 help from conversational AI mean customers are more satisfied with the service. They like getting help right when needed and feeling like their questions matter. This direct support can make a big difference in a brand's customer interactions.

How Can Conversational AI Replace Your Support Team

Conversational AI is reshaping customer service by offering an alternative to traditional human support teams.

Unlike human teams, conversational AI can manage thousands of interactions simultaneously without breaking a sweat. And with access to customer data, it can tailor conversations and recommendations, providing a personalized experience that was once only possible with human agents.

Next, conversational AI doesn't need breaks or sleep. It can offer consistent support around the clock, ensuring customers get help whenever they need it, even outside of regular business hours.

Deploying AI for customer service can also significantly reduce operational costs. It eliminates the need for a large team to handle inquiries, as one AI system can do the work of many agents. Additionally, it ensures every customer receives the same level of service quality.

As your business grows, conversational AI can easily scale to handle increased demand without the need to hire more staff.

How Can Conversational AI Complement Your Support Team

Conversational AI can significantly enhance your support team's capabilities rather than simply replacing human agents.

It can act as the first point of contact, handling common questions and issues efficiently. This allows human agents to focus on more complex, high-value interactions that require a personal touch.

Also, while human agents have working hours, conversational AI can fill in the gaps, offering continuous support.

AI can decrease human agents' workloads so they can devote more time to complex issues. It can also provide valuable data on common customer issues and questions, which helps refine your support strategy and train new team members.

Setting Up Your Conversational AI Tool with

Implementing conversational AI tools for customer service can greatly improve how users interact on your website. Here's a comprehensive step on how you can get started:

1. Sign Up & Build A Chatbot With


Sign up with Denser.aito receive 1 Denserbot along with a set number of free queries each month. The free version is your best opportunity to test the application at no cost. Additionally, you have the option to schedule a demo with one of our team members.

With, you can build a chatbot using your own data and knowledge base. You can then interact with this AI chatbot regarding your specific information.

2. Quick Snippet Integration

Your chatbot should integrate smoothly with both your external website and internal platform. Setting up Denserbot involves a simple snippet integration, and it can be up and running in under five minutes.


3. Train Your Chatbot

Use customer service logs, FAQs, and product information to train your chatbot. The more data it has, the better it will perform. Continuously update this data to reflect new products, services, or common customer issues.

Improve Your Customer Service Today with!

Are you looking to improve your site's customer service? Explore Denser AI's smart features by trying out a free Account or scheduling a demo now.


FAQs About Conversational AI for Customer Service

How can conversational AI be integrated with existing customer service systems?

Conversational AI chatbots can be easily incorporated into existing systems through the use of APIs or IBM's middleware technologies. It pulls data from databases, CRM systems, and other applications and generates more precise and knowledgeable responses.

Is it possible to customize conversational AI to reflect our brand’s voice?

Absolutely. One of the key advantages of conversational AI is its adaptability. You can customize the language, tone, and even the type of responses to align with your brand’s personality.

What are the issues and concerns around data privacy in conversational AI?

Organizations must comply with strict data security standards, collect and use data only with customers' permission, be transparent about how AI interactions are managed, and give customers control of their data.

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